Digital marketing services for the entertainment industry

The way we engage with businesses has changed, 63.5% of the world’s total population are online and searching for solutions. 

But having an online presence just isn’t enough. How do you cut through the noise and find the prospects most likely to buy and return to your product or service? 

Digital marketing. 

Using data-driven research we can identify and target your ideal audience. 

By pinpointing the size and demographic of audience groups, the digital platforms they use, and the topics and themes they engage with the most, we craft killer campaigns guaranteed to convert. 

Here’s how: 

Search engine optimisation (SEO)

On-page SEO

This focuses on the content of your site. Using keyword research and analysis, we can determine the kind of content your audience are searching for and rank higher on the search engine results pages (SERPs).  SEO isn’t about keyword stuffing anymore. Google (and of course prospects) value well-written, informative content over everything.

Off-page SEO

This type of SEO focuses on the activity that takes place off the page when we’re optimising your website. The number of publishers that link to you, and their authority, affect how highly you rank for the keywords you care about.  By generating external attention campaigns, we can earn the backlinks you need to move up the ladder.

Technical SEO

Technical SEO is all about the backend of your website. Image compression, structured data, and CSS file optimisation are all forms of technical SEO that can increase your website's loading speed - an important ranking factor for Google and a must-have for a positive user-experience.  

Social Media Marketing & Management

Social media marketing is one of the most essential tools in your digital kit and used wisely, it’s the most cost-effective way to reach your audience. 

Starting from zero? No problem, we can create and manage your social platforms, optimise existing channels and build an effective strategy that works. 

Content marketing

Content marketing evens the playing field in the industry and allows even the smallest business to compete with bigger brands. There’s plenty of opportunities to outrank competitors through strategic, creative and well-researched content. 

We craft content that generates brand awareness, web traffic growth, lead generation and customers.

Some of the channels we use in our tailored strategies include: 

  • Blog Posts

  • Thought Leadership Articles

  • Newsletters

  • Ebooks and Whitepapers 

  • Infographics 

  • Audio/Visual Content 

Email marketing 

We use engaging, effective email campaigns to promote content, events, and announcements. Using targeted email workflow campaigns, we’re able to direct people to your website and nurture them down the sales funnel, turning prospects into loyal customers. 

The types of emails you might send in an email marketing campaign include:

  • Newsletters

  • Follow-up emails to website visitors

  • Tips or similar series emails for customer nurturing

If you’d like more information about any of the services above, get in touch.

We’d be more than happy to talk you through how we can help improve your conversion rate and the quality of your leads.